Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Year of publication: |
2009
|
---|---|
Authors: | Cornwell, T. Bettina ; Drennan, Judy |
Published in: |
Macromarketing - a global focus ; Vol. 4. - Los Angeles [u.a.] : SAGE. - 2009, p. 187-212
|
Subject: | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Welt | World |
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