Cross-cultural equivalence of materialistic values scale (MVS) : an exploratory study between the United States and Thailand
Year of publication: |
2012
|
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Authors: | Watchravesringkan, Kittichai |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 3/4, p. 235-253
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Subject: | Materialismus | Materialism | Interkulturelles Management | Cross-cultural management | Geschlechterforschung | Gender studies | USA | United States | Thailand |
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