A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: Some preliminary results from the USA, New Zealand and Singapore
Year of publication: |
1997
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Authors: | Fullerton, Sam ; Taylor, David ; Ghosh, B.C. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 15.1997, 4-5, p. 208-212
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