Cross-cultural examination of the Fishbein behavioral intentions model
Chol Lee and Robert T. Green
| Year of publication: |
2006
|
|---|---|
| Authors: | Lee, Chol ; Green, Robert T. |
| Published in: |
International marketing ; Vol. I. - London [u.a.] : SAGE. - 2006, p. 3-18
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410649