Cross‐cultural influences on brand identity impressions: KFC in China and the United States
Year of publication: |
2003
|
---|---|
Authors: | Witkowski, Terrence H. ; Ma, Yulong ; Zheng, Dan |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - MCB UP Ltd, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 15.2003, 1/2, p. 74-88
|
Publisher: |
MCB UP Ltd |
Subject: | Cross‐cultural management | Branding | Surveys |
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