Cross-Cultural Management and Ways to Improve it in Innovative Companies

In today's rapidly changing and constantly evolving business world, the issue of management, and even more effective management, of a multinational team is an extremely urgent problem. Harmonious interaction of employees of different nationalities can be both a uniquely effective competitive advantage and (in its absence) the cause of a business fiasco. Managers today face not just the issue of managing a team, but the issue of effective management of a team whose members are carriers of different cultures, and, accordingly, have fundamentally different characteristics. That is why cross-cultural management is an extremely topical issue of modern business