Cross-Cultural Management Best Practices Solving the Ethnocentric EU Identity Issues : Polycentric vs. Ethnocentric Culture

Despite the advocates of the common EU identity, many people and scholars do believe that the EU will not ultimately prevent them from being French, Germans, Polish, and so on. It is almost impossible to avoid the recognition of the opposite phenomenon to the common identity, the growing ethnocentrism, particularly when EU is viewed from the perspective of the smaller countries and cultures. Many of them seem sincerely concerned about the prospects of the effective preservation of their cultural specifics within the EU common socio-cultural context, if ever fully established. We argue that the contemporary corporate management theory and practice can offer several concepts and cases that can lead to the desired achievement of common, while not suppressing the individual goals, values and culture identity. Even more, these cases show how the individual specifics can then be used for creation of developing best practices and various concepts of continuous improvement in which everybody learns form the best in particular area of the social life. Thus, the aim of this Paper is to contribute to the project of future Europe, by presenting an insight into the set of best-practices of the cross-cultural management that can almost in their original forms be transposed into the area of the social life and politics