Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Year of publication: |
2009
|
---|---|
Authors: | Javalgi, Rajshekhar G. ; Joseph, W. Benoy ; LaRosa, Richard J. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 6, p. 371-384
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Welt | World | Globalisierung | Globalization | Wissensmanagement | Knowledge management | Interkulturelles Management | Cross-cultural management |
-
Kraft, Patricia, (2006)
-
Interkulturelles Marketing : Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing
Mennicken, Claudia, (2000)
-
International business : the challenge of global competition
Ball, Donald A., (1999)
- More ...
-
Javalgi, Rajshekhar (Raj) G., (2009)
-
Assessing competitive advantage of emerging markets in knowledge intensive business services
Javalgi, Rajshekhar G., (2011)
-
Strategies for sustaining the edge in offshore outsourcing of services : the case of India
Javalgi, Rajshekhar G., (2013)
- More ...