Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions
Year of publication: |
[2017]
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Authors: | Lu, Ruichen ; Wang, Yi ; Kennon, Richard |
Published in: |
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016. - Cham, Switzerland : Springer, ISBN 978-3-319-48510-2. - 2017, p. 25-32
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Subject: | Interkulturelles Marketing | Cross-cultural marketing | Forschung | Research | Luxusgüter | Luxury goods | Bekleidungsindustrie | Clothing industry | Nationalkultur | National culture | China |
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