Cross‐cultural sales negotiations
Year of publication: |
1998
|
---|---|
Authors: | Simintiras, Antonis C. ; Thomas, Andrew H. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 15.1998, 1, p. 10-28
|
Publisher: |
MCB UP Ltd |
Subject: | Cross‐cultural management | International trade | International marketing | Negotiating | Sales management |
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