Cross-format shopping motives and shopper typologies for grocery shopping : a multivariate approach
Year of publication: |
2014
|
---|---|
Authors: | Jayasankaraprasad, Cherukuri ; Kathyayani, Gonuguntla |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 1, p. 79-115
|
Subject: | cross-shopping | shopping motives | format choice | patronage | food and grocery | retailing | India | Indien | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Online-Handel | Online retailing |
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