Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives
Year of publication: |
2000
|
---|---|
Authors: | Atuahene-Gima, Kwaku ; Evangelista, Felicitas |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 46.2000, 10, p. 1269-1284
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing and R...D interface | cross-functional influence | new product development |
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