Cross-functional integration of R&D, marketing and manufacturing in radical and increamental product innovations and its effects on project effectivenss and efficiency
Year of publication: |
2011
|
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Authors: | Brettel, Malte ; Heinemann, Florian ; Engelen, Andreas ; Neubauer, Steven |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 2, p. 251-269
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Subject: | Industrie | Manufacturing industries | Theorie | Theory | Produktentwicklung | New product development | Innovation | Produktivität | Productivity |
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