Cross-functional integration of marketing and informantion services in banking : a cross-industry comparison
Year of publication: |
2016
|
---|---|
Authors: | Askoul, Rami ; Khan, Habib Ullah ; Lalitha, V. V. Madhavi |
Published in: |
International journal of process management and benchmarking : IJPMB. - Olney : Inderscience, ISSN 1460-6739, ZDB-ID 2181571-9. - Vol. 6.2016, 1, p. 57-78
|
Subject: | cross-functional integration | CFI | marketing | information services | banking sector | cross-industry comparison |
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