Cross-functional Interface of Marketing and Accounting: Value Chain Analysis
Year of publication: |
1998
|
---|---|
Authors: | Stephens, James A. ; Archambault, Jeffrey |
Published in: |
American Journal of Business. - Emerald Group Publishing. - Vol. 13.1998, 1, p. 31-40
|
Publisher: |
Emerald Group Publishing |
Subject: | Accounting | Activity-based-costing | Cross-functional organization | Value contributions | Value-chain |
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