Die Cross-Impact-Analyse als Controllinginstrument der Integrierten Kommunikation : Entwicklung eines systemdynamischen Modells am Beispiel eines regulierten Marktes
Thomas Prexl
| Year of publication: |
2015
|
|---|---|
| Authors: | Prexl, Thomas |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Marketingmanagement | Marketing management | Marketingcontrolling | Marketing control | Medizinprodukteindustrie | Medical device industry | Deutschsprachiger Raum | German-speaking countries |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 301 S. graph. Darst. 220 mm x 170 mm, 697 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Basel, Univ., Diss., 2013 |
| ISBN: | 3-7347-5502-6 ; 978-3-7347-5502-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010496264