Cross-leveraging synergistic benefits from across an event portfolio : empirical evidence from Madeira
António Almeida, Brian Garrod
| Year of publication: |
2021
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|---|---|
| Authors: | Almeida, António Manuel Martins de ; Garrod, Brian |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 21.2021, p. 1-12
|
| Subject: | Cross-leveraging | Destination | Event | Portfolio | Relatedness | Synergy | Portfolio-Management | Portfolio selection | Synergie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100630 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041348