Cross-market selling channel strategies in an international luxury brand's supply chain with gray markets
Year of publication: |
2020
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Authors: | Huang, Hongfu ; He, Yong ; Chen, Jing |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 144.2020, p. 1-15
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Subject: | Game theory | Gray market | Luxury brand | Sales channel | Supply chain | Spieltheorie | Lieferkette | Luxusgüter | Luxury goods | Vertriebsweg | Distribution channel | Markenführung | Brand management | Markenartikel | Brand |
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