Cross‐national applicability of a perceived quality model
Year of publication: |
2002
|
---|---|
Authors: | Agarwal, Sanjeev ; Teas, R. Kenneth |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 4, p. 213-236
|
Publisher: |
MCB UP Ltd |
Subject: | Product quality | Value | Loss | National cultures | Marketing | Pricing |
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