Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Emanuel de Bellis; Christian Hildebrand; Kenichi Ito; Andreas Herrmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Bellis, Emanuel de ; Hildebrand, Christian ; Ito, Kenichi ; Herrmann, Andreas |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 309-320
|
| Subject: | Mass customization | Uncertainty avoidance | Cross-cultural marketing | Inter-Asian differences | Field study | Mass Customization | Kulturelle Identität | Cultural identity | Ostasien | East Asia | Vergleich | Comparison | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312173