Cross-national Evaluation of Made-in Concept Using Multiple Cues
Year of publication: |
1993
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Authors: | Ahmed, Sadrudin A. ; Astous, Alain d' |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 7, p. 39-52
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