Cross-platform spillover effects in consumption of viral content : a quasi-experimental analysis using synthetic controls
Haris Krijestorac, Rajiv Garg, Vijay Mahajan
| Year of publication: |
2020
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|---|---|
| Authors: | Krijestorac, Haris ; Garg, Rajiv ; Mahajan, Vijay |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 2, p. 449-472
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| Subject: | spillover effect | quasi experiments | synthetic control | information diffusion | viral marketing | Spillover-Effekt | Spillover effect | Virales Marketing | Viral marketing | Informationsverbreitung | Information dissemination | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295011