Cross-sector partnerships and relationship marketing in healthcare : the example of fairy tale therapy in children's hospitals in Poland
Year of publication: |
2024
|
---|---|
Authors: | Żak, Agnieszka ; Djakeli, Kakhaber ; Bielińska-Dusza, Edyta |
Published in: |
Modern healthcare marketing in the digital era. - Hershey, PA : IGI Global, ISBN 979-8-3693-0679-6. - 2024, p. 164-192
|
Subject: | Medizinische Behandlung | Medical treatment | Kinder | Children | Beziehungsmarketing | Relationship marketing | Krankenhaus | Hospital | Polen | Poland |
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