Cross-Selling in Energieversorgungsunternehmen in Theorie und Praxis
Armin Baumgärtner
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Baumgärtner, Armin |
| Publisher: |
Bremen : CT Salzwasser-Verlag |
| Subject: | Energiewirtschaft | Energy sector | Kommunale Versorgungswirtschaft | Local public utilities | Wettbewerb | Competition | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Energieversorgungsunternehmen | Cross Selling | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 178 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 172 - 178 |
| ISBN: | 978-3-86741-055-7 ; 3-86741-055-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003557298