Cross-Selling
Year of publication: |
2012
|
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Authors: | Nufer, Gerd ; Kelm, Daniel ; Rennhak, Carsten |
Published in: |
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity. - Stuttgart : ibidem-Verl., ISBN 3-8382-0342-9. - 2012, p. 95-107
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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