Crowdfunding adoption in the presence of word-of-mouth communication
Fasheng Xu, Xiaomeng Guo, Guang Xiao and Fuqiang Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | Xu, Fasheng ; Guo, Xiaomeng ; Xiao, Guang ; Zhang, Fuqiang |
| Published in: |
Thought-leadership in supply chain finance and risk management. - Boston : now, ISBN 978-1-68083-974-6. - 2022, p. 53-74
|
| Subject: | Unternehmensfinanzierung | Corporate finance | Projektfinanzierung | Project finance | Crowdfunding | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Nichtpreiswettbewerb | Non-price competition | Soziale Wohlfahrtsfunktion | Social welfare function |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1561/0200000102-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013334721