Crowdfunding for Entrepreneurs : Developing Strategic Advantage Through Entrepreneurial Finance.

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Acronyms -- 1: Introduction to the book -- PART I: Crowdfunding: understanding the phenomenon -- 2: Finance for entrepreneurship: an introduction -- 2.1 Entrepreneurial finance landscape -- 2.1.1 Seed financing -- 2.1.2 Start-up financing -- 2.1.3 Growth financing -- 2.1.4 Maturity financing -- 2.2 Introduction to crowdfunding -- 2.2.1 The fundraiser -- 2.2.2 Investors -- 2.2.3 The platform -- 2.3 Investment and non-investment crowdfunding models -- 2.3.1 Non-investment crowdfunding models -- 2.3.1.1 Donation-based crowdfunding -- 2.3.1.2 Reward-based crowdfunding -- 2.3.2 Investment crowdfunding models -- 2.3.2.1 Lending-based crowdfunding -- 2.3.2.2 Equity-based crowdfunding -- 2.4 The fundraising process in crowdfunding -- 2.4.1 Platform selection -- 2.4.2 Platform application -- 2.4.3 Fundraising -- 2.4.4 Post-investment -- Notes -- References -- 3: Preparing for a successful fundraising -- 3.1 Creating a successful crowdfunding campaign -- 3.1.1 Crowdfunding project characteristics -- 3.1.2 Entrepreneur characteristics -- 3.1.3 Contextual factors -- References -- 4: The geography of crowdfunding -- 4.1 Crowdfunding across countries: an overview -- 4.2 Crowdfunding in Europe: the main players -- 4.2.1 The UK -- 4.2.2 France, Germany, and the Netherlands -- 4.2.3 The rest of Europe -- 4.3 The American market -- 4.4 The Asia Pacific market -- 4.5 Why does development of the crowdfunding phenomenon vary across countries? -- 4.5.1 The influence of formal institutional characteristics on crowdfunding development -- 4.5.1.1 Entrepreneurial activity -- 4.5.1.2 Ease of doing business -- 4.5.1.3 Time to export -- 4.5.1.4 Use of technology and digital literacy.