Crowdfunding or traditional mode? : strategy choices in product selling
Year of publication: |
2023
|
---|---|
Authors: | Xu, Shengshuo ; Ling, Liuyi ; Du, Shaofu ; Liu, Lindong |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 172.2023, p. 1-22
|
Subject: | Crowdfunding | Opportunity cost | OR in marketing | Traditional selling | Verkauf | Selling | Opportunitätskosten | Marketingmanagement | Marketing management |
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