Crowdsourcing in wine business : co-creation and fundraising experiences
Angela Mariani, Azzurra Annunziata, Francesco Nacchia, and Antonella Vastola
| Year of publication: |
2016
|
|---|---|
| Authors: | Mariani, Angela Carla ; Annunziata, Azzurra ; Nacchia, Francesco ; Vastola, Antonella P. |
| Published in: |
Successful social media and ecommerce strategies in the wine industry. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-60297-8. - 2016, p. 93-114
|
| Subject: | Crowdsourcing | Web 2.0-Technologien | Web 2.0 technologies | Kundenintegration | Customer integration | Weinbau | Wine industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1057/9781137602985.0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558849