Crowdsourcing service innovation creativity : environmental influences and contingencies
Year of publication: |
2019
|
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Authors: | Johnson, Jeff S. ; Fisher, Gregory J. ; Friend, Scott B. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 27.2019, 3, p. 251-268
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Subject: | Crowdsourcing | Dienstleistungsinnovation | Service innovation | Wettbewerb | Competition | Technischer Fortschritt | Technological change |
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