Crowdstorm : the future of innovation, ideas, and problem solving

Online-Ressource (ix, 230 p.)

ill.

Includes bibliographical references and index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries

Crowdstorm: The Future of Innovation, Ideas, and Problem Solving; Copyright; Contents; Introduction; How to Read this Book; Let's Begin; Chapter 1: First, Some Context; Abundant Talent Outside; Working with Crowds; Starbucks Betacup Challenge-New Sources of Sustainable Innovation; Triple Eight Helmet Design-Benefits for Smaller Firms, Too; Outcomes Beyond Ideas; GE Ecomagination Challenge-A New Path to Corporate Development; The Business Model Impact; Chapter 2: Intellectual Property, Confidentiality, and Brands; Outside Talent on the Edges; Outside Talent at the Core

The Fight over Intellectual PropertyYour Brand Is Cocreated; Hiding in the Open; Ships and Castles-Accessing and Protecting Ideas; P&G-More Ships, Less Castle; Not Invented Here to Proudly Found Elsewhere; Participant Journey from Untrusted to Trusted; Sometimes You Don't Need to Go Outside; From Confidentiality to Communication Strategy; More Intellectual Property Considerations; Don't Leave Legal Too Late; Bringing It All Together; Chapter 3: Ask the Right Question; Do You Want a Sketch on a Napkin or a Startup; More Than Only One Outcome; Causing Conversation and Building Relationships

Learning from the Reactions to IdeasInspire, Don't Instruct; Avoid Detail Deluge; Use Clear Evaluation Criteria; X Prize Tricorder Challenge-The Imagined Future; Storytelling and Possible Futures; Brief Take Away; Chapter 4: Fair Incentives to Motivate; Many Ways to Join in; Why Do We Participate?; The Power of Connection; Got Game-Breaking Down Incentives; Motivating the Crowd Inside Your Organization; Delivering On Your Promises; DARPA-Masters of Outside Talent; Incentives for Supporting Roles; Quirky-Tracking and Rewarding Different Types of Contributions; Final Thoughts on Incentives

Chapter 5: Build the CoalitionThreadless + GAP; Sorting Out Who Does What; Media Partners; Expert Advisors; Financial Underwriters; Online Spaces and Communities; Production Partners; Coalition Roles for Each Phase; LifeEdited-Coalition for a Startup; GE Ecomagination-Financial and Technology Partners; Keeping the Coalition Happy; Chapter 6: Recruit the Best Participants; Finding the Person Who Will Find Your Problem Trivial; Recruiting for Supporting Roles; Where Are the Crowds?; The Participant Journey; Recruiting Tactics for Specific Crowds; CEMEX-Recruiting Employees

LEGO-Beyond Domain KnowledgeDARPA-Testing Recruiting Strategies; The Right Participants and Interactions; Chapter 7: Manage Communities to Facilitate Great Outcomes; Crowdstorming Community Patterns; Collaboration Patterns; Integration Patterns; From Crowds to Community; The Role of the Community Manager; Local Motors: From Collaboration to Integration; Eight Pillars of Crowdstorming Community Management; Community Management and Crowdstorm Patterns; Giffgaff: Community at the Core of the Business; To Recap; Chapter 8: Understand Participant Contributions

Why We Need to Understand Contributions

ECONIS - Online Catalogue of the ZBW