Cruise customer loyalty improvement with social media
Imke Heinze, Nadine Guhr, and Michael H. Breitner
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Heinze, Imke ; Guhr, Nadine ; Breitner, Michael H. |
| Published in: |
Cruise business development : safety, product design and human capital. - Cham : Springer, ISBN 3-319-27351-5. - 2016, p. 157-174
|
| Subject: | Kreuzfahrt | Cruise | Passagierschiff | Passenger ship | Kundenbindung | Customer retention | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-27353-2_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011474263