CSR and customer loyalty : the roles of trust, customer identification with the company and satisfaction
Patricia Martínez; Ignacio Rodríguez del Bosque
| Year of publication: |
2013
|
|---|---|
| Authors: | Martínez, Patricia ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 89-99
|
| Subject: | Corporate social responsibility | Customer trust | Customer identification | Customer satisfaction | Customer loyalty | Hospitality industry | Corporate Social Responsibility | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Gastgewerbe | Firmenimage | Corporate reputation | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225848