CSR as reputation insurance : primum non nocere
Year of publication: |
2011
|
---|---|
Authors: | Minor, Dylan ; Morgan, John |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 53.2010/11, 3, p. 40-59
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Produkthaftung | Product liability | Firmenimage | Corporate reputation | Haftpflichtversicherung | Liability insurance | Kosten-Nutzen-Analyse | Cost-benefit analysis | 1995-2005 |
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