Cue management : using fitness cues to enhance advertising effectiveness
Year of publication: |
2011
|
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Authors: | Vyncke, Patrick |
Published in: |
Evolutionary psychology in the business sciences. - Berlin : Springer, ISBN 978-3-540-92783-9. - 2011, p. 257-287
|
Subject: | Evolutionsökonomik | Evolutionary economics | Psychologie | Psychology | Neurowissenschaften | Neuroscience | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
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