Cues of credibility and price performance of life insurance comparison Web sites
| Year of publication: |
2005
|
|---|---|
| Authors: | Mayer, Robert N. ; Huh, Jisu ; Cude, Brenda J. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 39.2005, 1, p. 71-94
|