Culling the brand portfolio : brand deletion outcomes and success factors
Year of publication: |
2017
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Authors: | Shah, Purvi |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 40.2017, 4, p. 370-377
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Subject: | Brand deletion outcomes | Brand deletion success factors | Brand strategy | Brand deletion | Brand portfolio management | Markenführung | Brand management | Erfolgsfaktor | Success factor | Markenartikel | Brand | Markenimage | Brand image |
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