Cultivating and disseminating a festival image : the case of the Qingdao International Beer Festival
Year of publication: |
2022
|
---|---|
Authors: | Chi, Xiaoting ; Meng, Bo ; Zhou, Heng ; Han, Heesup |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 39.2022, 4, p. 373-393
|
Subject: | Beer festival | community support | festival image | festival loyalty | perceived risk of virus infection | tourism marketing | Tourismusmarketing | Tourism marketing | Großveranstaltung | Big event | Bier | Beer | Event-Marketing | Event marketing | Brauerei | Brewery | Urlaubsverhalten | Holiday behaviour |
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