Cultivating consumer subjective well-being through online brand communities : a multidimensional view of social capital
Year of publication: |
2022
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Authors: | Zhou, Zhimin ; Wang, Rixiang ; Zhan, Ge |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 5, p. 808-822
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Subject: | Brand | Multidimensional | Online brand community | Social capital | Subjective well-being | Sozialkapital | Markenführung | Brand management | Social Web | Social web | Zufriedenheit | Satisfaction | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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