Cultivating entrepreneurial culture among students in Malaysia

Objective: The objective of the article is to examine the factors influencing the cultivation of entrepreneurship culture among private higher education institutions in Malaysia. Research Design & Methods: A sample of 300 students from private higher education institutions in Cyberjaya, Malaysia, was selected using a convenient sampling technique. The data were analysed using structural equation modeling via AMOS, 22.0. Findings: The result of the study indicates that empowerment is the only factor that has a positive and significant effect on cultivating entrepreneurial culture. We found that all other factors have no significant effect on cultivating entrepreneurial culture in the studied context. Implications & Recommendations: This study will enable education institutions to foster the entrepreneurial spirit among their students by focusing on empowering the students to carry out their tasks. This study recommends empowering students in their learning to promote entrepreneurial culture through the curriculum, assessment designs, and industrial engagement. Contribution & Value Added: This study contributes to the existing literature on promoting entrepreneurial culture among students by establishing the key determinants of entrepreneurial culture through risk-taking behaviour, innovation, creativity, and empowerment. One of the unique aspects of this research is that these four factors are studied together and tested based on what academic institutions in Malaysia do to cultivate entrepreneurial culture among the students.