Cultural Anchoring and Product Diffusion
Year of publication: |
1992
|
---|---|
Authors: | LaTour, Michael S. ; Roberts, Scott D. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 9.1992, 4, p. 29-33
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer attitudes | Diffusion | Marketing strategy | Psychology | Technological innovation |
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