Cultural and age-related differences in reliability : an empirical study in the United States, Japan and Malaysia
George P. Moschis; Fon Sim Ong; Masoud Abessi; Takako Yamashita; Anil Mathur
| Year of publication: |
2011
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|---|---|
| Authors: | Moschis, George P. ; Fon Sim Ong ; Abessi, Masoud ; Yamashita, Takako ; Mathur, Anil |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 3/4, p. 141-151
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| Subject: | Interkulturelle Beziehungen | Cross-cultural relations | Materialismus | Materialism | Konsumentenverhalten | Consumer behaviour | Statistische Bestandsanalyse | Duration analysis | USA | United States | Japan | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009426790