Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Year of publication: |
2015
|
---|---|
Authors: | Saleem, Salman ; Larimo, Jorma ; Ummik, Kadi ; Kuusik, Andres |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 10.2015, 3, p. 313-330
|
Subject: | Advertising | Cultural values | Appeals | Cultural practices | Hofstede’s cultural framework | Value paradoxes | Estland | Estonia | Kulturelle Identität | Cultural identity | Migranten | Migrants | Werbung | Soziale Werte | Social values | Kultur | Culture | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour |
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