Cultural aspect of informational and normative influences on purchasing intentions : an eye-tracking approach
Year of publication: |
2021
|
---|---|
Authors: | Moriuchi, Emi |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 498-517
|
Subject: | Amazon.com Inc. | Visuelle Wahrnehmung | Visual perception | Kaufentscheidung | Purchase decision | Digitale Plattform | Digital platform | Japanisch | Japanese | Amerikanisch | American | USA | United States |
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