Cultural balkanization and hybridization in an era of globalization : implications for international business research
Brian W. Husted
| Year of publication: |
2002
|
|---|---|
| Authors: | Husted, Brian W. |
| Published in: |
Emerging issues in international business research. - Cheltenham, UK : Edward Elgar, ISBN 1-84064-836-8. - 2002, p. 81-95
|
| Subject: | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Südosteuropa | Southeastern Europe | Auslandsinvestition | Foreign investment | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001660668