Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries
Year of publication: |
2009
|
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Authors: | Guzmán, Francisco ; Paswan, Audhesh K. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 17.2009, 3, p. 71
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