Cultural closeness as a facet of cultural affinity
Year of publication: |
1999
|
---|---|
Authors: | Swift, Jonathan S. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 16.1999, 3, p. 182-201
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | International trade | International marketing | National cultures |
-
An international analysis of emotional and rational appeals in services vs goods advertising
Albers‐Miller, Nancy D., (1999)
-
Menon, Mohan K., (2001)
-
Exploring the dynamics of customer value in cross‐cultural business relationships
Blocker, Christopher P., (2007)
- More ...
-
Beer in the Ukraine : consumer choice criteria
Khmel'nyts'ka, Ol'ga, (2010)
-
Bell, Richard, (2014)
-
Understanding business in the global economy : a multi-level relationship approach
Swift, Jonathan S., (2017)
- More ...