Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Year of publication: |
2021
|
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Authors: | Lee, Joon Sung ; Kwak, Dae Hee ; Bagozzi, Richard P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 906-917
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Subject: | Celebrity endorsement | Consumer behavior | Moral reasoning | Motivated cultural cognition | Transgression | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Ethik | Ethics | Werbewirkung | Advertising effects | Soziale Werte | Social values |
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