Cultural considerations for international markets
Konrad Morgan
| Year of publication: |
2006
|
|---|---|
| Authors: | Morgan, Konrad |
| Published in: |
Multimediale Technologien : Multimedia im E-Business und in der Bildung. - Frankfurt am Main [u.a.] : Lang, ISBN 978-3-631-54961-2. - 2006, p. 13-22
|
| Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Kultur | Culture | Wirtschaftskultur | Economic culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003358064