Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Christiana Yosevina Tercia and Thorsten Teichert
| Year of publication: |
2016
|
|---|---|
| Authors: | Tercia, Christiana Yosevina ; Teichert, Thorsten |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 827-840
|
| Subject: | Theory of reasoned action | Word-of-mouth | Consumer incentives | Cross-country study | Mobile couponing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Verbrauchereinstellung | Consumer attitudes | Anreiz | Incentives | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2015-0186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616834